New B2C Commerce

Business Manager

Empowering over 100k merchants, marketers, and administrators by making it easier to set up and manage their B2C Commerce storefront.

Marketing video of the new navigation I designed in action :)

In 2024 and 2025, we launched a suite of new experiences for Business Manager, the control center for customers to manage their storefronts.

As the lead product designer, I worked with cross-functional teams in three timezones to shape the MVP and ongoing strategy for how users interact with Business Manager.

Our strategy led to a shift from a developer and functionality-focused experience to a usability-first experience—more seamlessly integrating users’ workflows across different touchpoints.

Role

Lead Product Designer

(UX Design + Research)

Team

Me

3 Product Managers

2 Eng Managers

3 Eng Teams (PST, EST, CET)

Timeline

2024 - 2025

Multi-Release Effort

  • Release 1 - Reimagined Navigation

  • Release 2 - New Campaigns & Headless Routing Rules

  • Release 3 - New A/B Testing

Impact

Since the release of the new navigation and campaigns

(take screenshots of qualitative feedback from business manager slack channel)

and look at pendo or ask rene about quantitative feedback