Problem

People who want to lose weight and build muscle are looking for a platform that helps them achieve these goals safely and efficiently.

Solution

LeanLifts is a web and mobile app that helps people become more organized and productive in their weight loss and weight lifting journey.

Role & Timeline

Product Designer (Interaction + Visual)

Personal solo project

3 week design cycle, from May 22 to June 15

Table of contents

Part 1: Why create this product? — My story

Part 2: Target user interviews

Part 3: Competitive analysis

Part 4: Ideation (name. logo. features)

Part 5: Wireframes and prototypes

Part 6: Usability testing

Part 7: Reflection

Part 1: Why create this product? — My story

I grew up most of my life very overweight. For over a decade, I was obese and lived an unhealthy and sedentary lifestyle. Eventually, in the fall of 2016, I found the formula that worked for me and I started my weight loss journey.

I lost almost 100 pounds in 10 months through a more constrained diet, running three times a week, and strength training three to five times a week.
Fast forward to the present, I am now a strength training enthusiast and an aspiring powerlifter.

I’ve coached a handful of individuals through a similar formula and have seen massive success in terms of body composition, weight, and overall physical and mental health.

In the past few months, I’ve been brainstorming ideas on creating a tangible platform that provides programs in cardio, weight lifting, and dieting in a seamless and productive way to help people live healthy.

Competitor PRODUCTS

MyFitnessPal - mentioned by 3 participants

Noom - mentioned by 1 participant

Lose It - mentioned by 1 participant

Potential features & opportunities

Part 3: Competitive Analysis

In addition to the products that I learned about during interviews, I wanted to analyze a few additional ones I used during my weight loss journey.

One specifically for lifting weights - StrongLifts 5x5, which is one of the most popular beginner strength training programs,

and the other is Couch 2 5K, a 9 week running program and an accompanying app.

Both of these apps helped me tremendously to become fit.

I also searched for a couple popular products in the iOS Apple Store.