Reimagining Sales Productivity Tools for 8,000+ Reps

Overview

For the past two and a half years, I’ve been leading end-to-end design initiatives for the sales deal motion and enterprise engineering services at VMware.

Here’s a few examples of initiatives I’ve worked on:

Simplifying customer research for sales reps, including for global accounts

Reimagining the CPQ - configuration, pricing, and quoting experience.

Simplifying the current sales commissions workflow

And many more…

Sales Comissions @ VMware

Focus of password-protected case study

Problem

VMware’s 8,000+ sales reps and managers are vital to the company’s success, primarily earning commissions based on sales performance.

Usability issues with legacy tools in the compensation workflow have led to doubt, low morale, and a high volume of support tickets among our sales teams.

Solution

As a part of a larger sales design transformation, I have reimagined sales reps’ commissions workflow, which has led to faster sales turnaround, happier sales reps, and fewer complaints among sales teams.